Being A Green Entrepreneur

Being A Green Entrepreneur Free Online Research Papers Before you start reading this project report, you will have to ask yourself a very important question: Do I care about the environment and am I willing to pay for ‘saving’ the environment? Well that is the fundamental idea of my small-scale project. Are people willing to pay more for a ‘green’ product? The green principle is one of the most discussed subjects in the world nowadays. Being green is more popular than ever. Political parties everywhere put green measurements on their electionsprogram. I am willing to find out if een green corporate image has an effect on customers. Are customers willing to pay more for green products? Do they chose for more expensive but green products when they can chose between a cheaper non-green product or a more expensive but green product? What are the advantages for an entrepeneur to produce his goods in a green way and what are the disadvantages? Does being green always means being more expensive? To be able answering these questions In consequence I set up a smal-scale research project. I have started my research by reading the AS Level and A Level Business Studies book by Peter Stimpson and more particular Chapter 4 of the book about business objectives and strategies. In my report I wil talk about these strategies and objectives being green in a lot of firms and their influence on the market. Further I looked for the necessary information on the EBSCO host for academic articles. Like I thought before I begun my research there where quite a lot of hits on this subject. Green is ‘in’. Method The method I used for this small-scale project is rather simple and limited. In the first place it is a small-scale research project so I didn’t do an actual interrogation by CEO’s orf CFO’s or amongst the customers theirselves. What I have done is what you could call a pre-research. It goes for the actual research and is actually just collecting and reading relevant literature about the particular case. I did the literature review, formulating research questions and point out some hypothesises. The results you can find in this work are therefore my hypothesises. To find the fundamental information I have searched in the Academic Search Elite database on EBSCO. Trought this database I found enough artciles for this project. Results To give an answer on my first research question – Are people willing to pay more for green products – I found some interesting articles on EBSCO prooving my hypothesis. The environment offers retailers the change to appeal to shoppers’ values and earn themselves a slightly thicker margin. TNS, a research firm, reported that a quarter of UK shoppers say they are prepared to pay more for goods that come from companies that pay employees a fair wage and protect the environment. (Harding 2007:16) (Soruce: Harding, J (2007) ’The Green Rush’, News Statesman, 29 January 2007) Like I expected customers are willing to pay more for more ethical correct produced goods. If you look at some tv or radiospots these days their are lots of them with a green colour, like for example the case of Michelin, they claim their tyres to live 20% longer than those of their most important competitors and have less rollresistance. Due to that cars equiped with Michelin-tyres consume less fuel. This is promoted in an amusing radio commercial with the emphasis on the green features of the tyre. The use of fuel and a longer lifetime for their tyres results in a lower CO2 emmision and so on. (Source: www.michelin.be) Also accdording to Lee Scott, Wal-Mart’s CEO, customers are willing to pay more for green goods than they are for other ones. â€Å" I think their are stores, Whole Foods for example, where the greener the product is, the more people are willing to pay for it.† (Scott 2007) (Source: Newsmaker QA (2007) ‘Wal-Mart: On the side of the angels’ , Business Week online, 30 March 2007) On my second research question – What are the advantages and disadvantages for an entrepreneur to produce his goods in a green way? – I found several interesting answers, but their is one answer that covers them all. That one is making more profits. â€Å"Adopting more environmentally-friendly approaches is not always an oveall cost. In fact, in many cases it can lead to better business outcomes† (Schaper c. 2006) Obviously there are many advantages linked with green business for enterprises. In first instance, many firms are able to reduce their material costs by lowering their pollution outputs and cutting back on the quantities of raw materials they use. Secondly, they are more likely to survive over a longer period. A third advantage is a greater consumer loyalty. Thanks to media green has become an amazingly popular phenomenon, which leads to a great market demand for eco-friendly products. Studies have shown that up to 20% of consumers may be willing to pay more for green goods or services like I already said before. At last, green business can motivate their employees. Such green firms are often seen as places that are more desirable to work in, wich increases their ability to recruit and retain the most skilled st aff. (Source: Dr. Schaper, M. (c. 2006) ‘Being a green entrepreneur: does it make business sense?’, Businessdate, c. 2006) Now I have discussed the advantages of green entrepreneurship I am wondering what the disadvantages are. Well disadvantges of eco-friendly production are difficult to find. Actually, I only found one relevant disadvantage that covers them all: higher working costs. However, this is not directly a disadvantage. Like I said before being green does not always mean making more costs, on the contrary. Green business usually leads to lower working costs. Only in the beginning, when a company starts working green, these costs could be higher than revenues. My third and last research question – Does being green always means being more expensive? – is almost entirely answered already. Environmental pressures are not necessarily about spending money to keep on the right side of the legislation and not making any extra profit. By anticipating changes in customer practices and environmental legislation investments now being considered by companies will stay profitable in the long term, and companies won’t run into the problem of continually fixing up existing processes to comply with progressively tightening legislation (Clift c. 1994) (Soruce: Ward, M. (1994) ‘Life cycle: the preferred environmentall strategy’, Chemcial week, 27 april 1994) This quote of Mike Ward says that it couls be that investing in environmental-friendly techniques and productionsystems may cost lots of money now and can influence the total business benefits but on the long run these investments will be very profitable and lead to a more stable and profitable company. Analysts are not as interested in pollution prevention and waste reduction as they are in yield improvement, sales growth cost management, and cash and earnings generation as a result of improved environmental management strategies. The $ 1.5 billion/year that DuPont spends on environmental management is only a fraction of the company’s $ 40 billion/year revenues. (Stevens R. 1996) (Source: Sissell, K. (1996) ‘Merging business and environment’, Chemical Week, vol. 158, Issue 38) Like Stevens says, companies do not act like this way without their own proper reasons.Obviously making more profit is the most important reason for turning the company in a green direction. Although many companies are investing a lot in green technology their budgets for environmental management still ammount only a fraction of the total business revenues says Stevens. During my research, I found some articles proving my last hypothesis. There must be a deeper reason than just take care of the environment for enterprises turning green suddingly. I can prove this with the next article: Their are two dirty secrets and one redeeming truth behind British business’s sudden eagerness to kick off it’s brogues and slip into a pair of Birkenstocks. The firts is that this modern ‘green rush’ is motivated by the same force that drove men to the Klondike. In the long term, it may be aubout saving the planet. Meanwhile, it’s about turning a profit. More precisely, it’s about marketing. (Harding 2007) (Soruce: Harding, J (2007) ’The Green Rush’, News Statesman, 29 January 2007) Also the article of Sissell where Stevens says analysts are more interested in making more profits than they are in pollution prevention proves this statement. We can easely find some examples of comapnies turning suddenly green. Their is for example the case of Birtish Petroleum changing it’s corporate logo from the familiar crest to that of a flower resembling a sunflower, trying to repositioning the business towards a more caring and environmentally concerned organisation. (Source: Stimpson, P (2005) AS Level and A Level Business Studies (5th printing), Cambridge University Press, Cambridge, Chapter 4) Another example out of a rather unexpected corner is the example of Dayton, Ohio. William Hill replaced the old setup with thin clients for 60% of the staff and PCs for the rest, stratgically positioned for optimum use. He opted for this method for technological reason on one hand, but for cost reasons on the other hand. He saw a corresponding drop in how much energy his organisation uses. Even so, the real impulse for green computing, also called sustainable computing, is the green cash that eco-friendly decisions can save.  "There’s always a company out there doing something to be eco-friendly, but for most companies, it has to make money sense† (Boliolo 2006) (Source: Pratt, M. (2006) ‘It’s not easy being green’, Computerworld, 20 March 2006) Historically, corparations thougt keeping an eye on the environment also meant taking an eye off shareholders. That has changed dramatically in the past few years. Now there are reminders everywhere that a growing number of companies see the interest of investors and those of the environment as closely aligned. (Source: Thomson, TS. (2006) ‘Green is Good for Business’, Business Week, 5 August 2006) Conclusions To end my small-project report let me point out the conclusions about my findings. I may conclude that 25% of the (British) people are willing to pay more for eco-friendly products than for other not eco-friendly products. That is quite a large group, but probably this group will still grow havely following the general trends. Further green entrepreneurship has many advantages such as a reduction of their material costs, a longer change to survive as firm, a greater consumer loyalty and it is easier to motivate your staff as a green entrepreneur. The disadvantages of green production can be summarised in one general idea: higher production costs on short-term, but on the long run green companies will be more competitive than non-green ones. Thirdly it is not alway more expensive being green than not being it. Being environmental-friendly almost always leads to making more profits due to higher profit margins – green sells and stands good – and lower production costs in the end. An astonighing finding is the underlying reason for companies to become green. It may be about saving the environment on theoutside, but underneath it is just about making more profits. Although all companies want to create a green corporate image and culture they still invest too less in green technology in comparisson to their total sales revenues. Businesses have to raise their budgets for green management if they want to stay competetive in the future. The sudden green revolution can be partially assigned to media. As long as green stays popular – and on this moment it seems that green will stay popular, maybe even more popular than it already is, for a very long period – business will find new manners to create some competitive advantages towards other competitors. Businesses will keep (ab)using the green hype as long as it will stay profitable for them. But in the end, thanks to those greater changes for making (more) profits, business will trun green and as a result nature will improve. The futere, in my eyes, looks bright for nature. Word count: 1,992 References Harding, J (2007) ’The Green Rush’, News Statesman, 29 January 2007. Michelin autobandenfabrikant 2007. Newsmaker QA (2007) ‘Wal-Mart: On the side of the angels’, Business Week online, 30 March 2007. Pratt, M (2006) ‘It’s not easy being green’, Computerworld, 20 March 2006. Schaper, M. (c. 2006) ‘Being a green entrepreneur: does it make business sense?’, Businessdate, c. 2006. Sissell, K. (1996) ‘Merging business and environment’, Chemical Week, vol. 158, Issue 38. Stimpson, P (2005) AS Level and A Level Business Studies (5th printing), Cambridge University Press, Cambridge, Chapter 4. Thomson, TS. (2006) ‘Green is Good for Business’, Business Week, 5 August 2006. Ward, M. (1994) ‘Life cycle: the preferred environmentall strategy’, Chemcial week, 27 april 1994. 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Entrepreneurship Essay Example | Topics and Well Written Essays - 1000 words

Entrepreneurship - Essay Example Marketing would get better services from the most competitive companies and improve branding. PESTLE ANALYSIS Political Few political issues affect the progress of the ten in bowling centre being an independent, privately owned company. The political system may only affect the company indirectly with the legislation passed to contain activities by the workers in the facility. Economic The economic activities that affect the prevalence of the business would be the either economic condition of the market that may be due to inflation or condition in the stock market. This may cause the varied patterns in consumption within families that may find difficulty in budgeting for the leisure activities. Social This is considered in the image created in the facility being either a positive presentation in socialization or a developer of vices like alcohol abuse for teenagers. The facility may also be considered a source of social support and physical development as it increases the sport level. Technological This affects the sport industry with advancements included in every sport facility for development and easier completion. Technological factors makes the business more flexible, easier record preservation and analysis in the game progress. It also increases the mood of the business as customers are accorded a dynamic approach in the bowling game. Legal The legal issues affecting the organization are contained in the presentation of the government to regulate the services to the population, premises of operation and the hours of business. Depending on the facilities within the establishment, the legal factors may affect the operation of the business through restrictions in the guidelines to be implemented. Business Plan Businesses are presented with the challenge to predict the market structure and the behaviour of consumer groups. Through the strategic planning and organization of events, the organization can deliver provisions that deliver progress and success to the created policies. New businesses are created based on the culmination of strategies of successful organizations and strategies that have been proved to prevail in the setting. Business plans are presented as formal statements that present the business’ goals and objective that are believed to be achieved within the set time (Crego, Schiffrin & Kauss1995, p9). The statement also presents the measures that the business plans to implement to achieve the objectives within the setting as they desire to progress within their areas of establishment (Berry, 2012). Business plans are developed to be based on the intuition of the organization to issue an account of the directive warranted to deliver increased results and progress within the setting. Without the plan, information on the business objective and strategy may not be outlined for the competitors and predictors to articulate the future performance (Longenecker, 2006, p117). The presentation may also be included to list the m embers of the organization and the background of the growth of the business into the market under consideration. A business plan has been issued as a means of the organization to predict future developments. This aids the firm in achieving the mission listed as the company is presented with measures to focus on the paramount points. The business is capable of allocating resources and adjusting strategies to achieve the desired target within the stipulated period. Most business plans are included in

Fire extinguishers Essay Example | Topics and Well Written Essays - 500 words

Fire extinguishers - Essay Example personnel to have adequate training in fire suppression, familiarize with the location of fire extinguishers and demonstrate competency towards the task. It is important for individuals to keep one or several fire extinguishers in their households. They play a crucial role within the household because by minimizing property damage and safeguarding life (Burke, 2007). Apparently, power interruptions can have detrimental effects on numerous households. The situation necessitates the need to have at least one fire extinguisher in the house because it will assist greatly in minimizing damage. Households that depend on firefighters to control fire incidents suffer increased risks because they may take a while to arrive at the scene. The situation implies that more damage will occur than when an individual would otherwise have tried to contain the situation with a fire extinguisher. They assist in controlling fire before it gets out of control thereby minimizing the resultant damage. It does not make sense in having a fire extinguisher at home and yet lack the technique and skills necessary to operate it. Therefore, it is imperative for individuals to have adequate knowledge on the use of fire extinguishers as well as the safety measures. An individual trained to suppress a fire incident is aware on how to hold the equipment with the nozzle pointing away from the individual and aiming low. Essentially, learning on how to use fire extinguishers equips an individual with essential skills on how to use the equipment correctly in case of any fire incident. Burke (2007) affirms that learning how to control the fire before it gets out of control will play a vital role in safeguarding lives and minimizing the amount of property destroyed. Knowledge on refilling fire extinguishers ensures that an individual is well prepared to offset fire incidents as opposed to waiting for fire fighters who might take time to arrive at the scene. The response time for fire fighters is

J.B. Priestly & the story Essay Example for Free

J.B. Priestly the story Essay After the Inspectors departure Birling admits that he has learnt a loti from his visit. However, he immediately singles out Eric as youre the one I blame for this [the scandal]i , so he still seems to have little notion of community as he should, if he had learnt anything, be saying were the ones to blame for thisi. Instead he seems to be shifting blame from himself. We can also see that as soon as the characters begin to construct doubts about the legitimacy of the Inspector he tries to find a way out of his predicament. As the story unravels he becomes excitedi on discovering that the Inspector is not real and soon he has managed to put the whole episode out of his head, despite protests from Eric and Sheila who try to tell him that you still havent learnt anything. i Birling is far more concerned about what may happen if the news comes out in public than whatever he did to Eva Smith and makes fun of Eric and Sheila for not being able to take a jokei. However, the phone call he receives at the end of the play is not at all funny to him. To sum up, from the play we can see that when Birling preaches his every man for himselfi philosophy he is very assured that he is right. The Inspectors questioning manages to make him change his mind slightly although he is still sure of what he believes in. When he sees a chance to get out of the embarrassing situation he has been put into he grabs it with both hands and manages to forget the lesson he has learnt during the evening. Sheila is probably the character who changes the most during the play. At the start of the action she is very happy about her engagement, pleased with life and rather excitedi. However, even at this point we pick up some of the qualities in her that are so marked later in the play, such as her clear stating of opinions which can be seen when she half-teases Gerald about his absence during the summer and her opinion of wine drinkers. Sheilas reaction on receiving her engagement ring from Gerald show her state of mind: Sheila: Oh its wonderful! Look Mummy isnt it a beauty? Oh darling! i Sheila appears to be inattentive over her fathers speeches at the dinner table and has to be told to listen. This suggests that she neither find his opinions interesting nor agrees with them, which may point to her future conduct in the play. Sheilas explanation of her conduct when interviewed by the Inspector shows how naive and thoughtless she was up to that point. However, unlike Birling she feels very upset about her conduct, shown by her running out of the room sobbing when first shown the photograph of Eva Smith. She also swears that she will never, never do it [behaving like that towards others] again to anybodyi. This is a turning point in the play for Sheila. Almost at once she sheds her image of being a naive and ignorant young lady and takes on the most profound understanding of the Inspectors message. During the rest of the play she often makes several cutting remarks during the other characters i interviews with the Inspector. For example, when the Inspector is talking to Mrs Birling she warns her mother not to block herself from Eva Smith in her answers to his questions: Mrs Birling: And in any case I dont suppose for a moment that we can understand why the girl committed suicide. Girls of that class Sheila : Mother, dontplease dont For your own sake, as well as ours, you musnt. Mrs Birling: Musnt what? Really, Sheila! Sheila : You musnt try to build up a kind of wall between us and that girl. If you do, the Inspector will just break it down Incidences such as this, where Sheila is clearly contradicting the opinion of her parents, lead Mrs Birling to remark to the Inspector that You seem to be making a great impression on the childi. The Inspectors response, that we often make an impression on the young onesi is proved to be true. The younger characters Sheila, Eric and to an extent Gerald, are able to see the Inspectors message realise that he is right. However, the older characters are too entrenched in their beliefs and still stubbornly cling to what they believe in.

Life Struggling Against Death in Shakespeares Sixtieth Sonnet (Sonnet

Life Struggling Against Death in Shakespeare's Sixtieth Sonnet (Sonnet 60) Shakespeare's sixtieth sonnet is probably addressed to the same young, male friend to whom most or all of the earlier sonnets are said to be addressed. The sonnet does not specify this, however, so it could be to anyone or everyone. The theme is certainly universal; time steals human life away, but poetry is immortal. The poet uses diction and imagery to paint a picture of life struggling against death and losing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The speaker of the sonnet tells the audience in the first quatrain that human life is fleeting. He or she refers to life as "our minutes" (813). This is a twist on the traditional expression "our days." The use of "minutes" in place of "days" makes life seem even shorter and gives the poem a sense of urgency. The speaker uses wave imagery to show the audience that life is rushing: "Like as the waves make toward the pibbled shore,/ So do our minutes hasten to their end" (813). The wave is a very appropriate symbol for life. First it is nonexistent, then it becomes a small groove on the water, then it swells to greatness. As it grows in size, it speeds up, as life seems to speed up as people grow older.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The speaker says that the minutes of life are "Each changing place with that which goes before,/ In sequent toil all forwards do contend" (813). The speaker treats the minutes of life without glamour. The minutes, like the waves, pass in the same way as those that wint before them. The speaker uses the word "toil" to imply that life is drudgery. The wave, even when swollen to its zenith acts in an imitative and monotonous way. Then it begins to shrink more quickly than it grew, finally dissipating as it crashes o... ...d nothing stands but for his scythe to mow," but in the next line says that the "verse shall stand" (813). The speaker also implies that the poetry might be written more in spite of Time than in praise of the audience. "The worth" of the audience is mentioned only once, while the mighty enemy, Time, is the focus. The victor over Time is the verse.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The speaker of the poem tells the audience that he or she should be flattered that they were chosen as the subject of the speaker's poetry. The speaker convinces the audience that life is weak and Time is strong, but the speaker's poetry is stronger still. Perhaps the speaker felt that the audience was not appreciative enough of some previous efforts at immortalizing him or her in verse! For whatever reason, the speaker of Sonnet Sixty gives the audience a profound example of the importance of poetry.   

Downsizing: Costs and Assigned Government Executive

Industry downsizing has been a major part of the corporate world, even government agencies are downsizing. GovernmentExecutive. com â€Å"covers the business of the federal government and its huge departments and agencies – dozens of which dwarf the largest institutions in the private sector† on its website. Read the assigned Government Executive article and answer the following questions: Which industries have substantially reduced fixed cost commitments? Do you believe this reduction in costs has substantially impaired the ability of these industries to meet the needs of their customers? It appears that both privite and public sectors are reducing fixed cost. According to Ciccotello and Green, the technology, auto, and government industries have substantially reduced fixed costs. The specific examples referenced in the article, Industry’s Downsizing Lessons, were IBM, Honda, and the DoD; in some cases the downsizing has been beneficial and in others it has been detrimental. DoD has taken the lead in the current round of federal downsizing, instituting several initiatives to reduce permanent staff positions, rely more on temporary help and outsource production. Honda made large cuts in its permanent engineering staff in response to the more volatile sales environment for automobiles since the mid-1980s. These cuts left Honda unable to keep pace with its competitors in the design of new automobiles. The results have been the loss of market share and profit for Honda, which now faces the difficult task of trying to catch up. The consequence of cutting fixed costs too far could be even more dangerous for a government enterprise like DoD. The computer industry is rapidly changing technology is causing companies to reassess large, fixed-cost commitments. As a result, evidence of decreasing operating leverage in this industry abounds. Many large computer firms have made dramatic cuts in permanent staff. Standard and Poor's reports that IBM had more than 370,000 full-time employees in 1990 and fewer than 270,000 in 1994. At the same time, computer firms have greatly increased outsourcing of products and leasing of equipment. Both of these trends reduce the requirement for large in-house expenditures on personnel, plant and equipment. Outsourcing and leasing make the enterprise more nimble, more able to quickly adapt to a rapidly changing sales environment.

A Perception of Sin Nathaniel Hawthorne’s The Scarlet Letter

Through out the course of history, those who were considered sinners were often out casted from the society. This is much the case with Hester Prynne in Nathaniel Hawthorne’s The Scarlet Letter. After a public trial, Hester is considered a sinner due to her birthing of a so called â€Å"devil child†. Hester is convicted to the life long bearing of a scarlet letter on her chest. The Scarlet Letter that Hester Prynne wears symbolizes the change in perception of sin through out the novel. Due to the revelations of the governor Winthrop and the reverend Dimmesdale, the way sin is perceived changes from one of shame to the idea that every one is a sinner in their own right. In the beginning of the Scarlet Letter, Hester Prynne is standing on a†¦show more content†¦Later on in Hawthorne’s novel, however, the perception of sin begins to change with the death of the governor Winthrop. It was not long after Hester’s visit to the governor’s home, that he passes away. Of course the governor was thought to be a holy man and none of the puritans thought of him as a sinner. However, on the night of his death, the old sexton noticed that in the sky, a scarlet â€Å"A† appeared. â€Å"†¦a great red letter in the sky, - the letter A, which we interpreted to stand for Angel.† (Hawthorne 144). The sight of this mystical â€Å"A† caused a bit of uncertainty for a few reasons. One reason was the meaning of the letter. In Hester’s case, the Scarlet letter was meant to mark her sin but a man of the governors stature was thought to have not ever sinned and thus in theory would have no reason for an â€Å"A† to follow him to his grave. This marked an important change in the perception of the sin represented by the scarlet letter. The puritans began to question the idea of sin because how could a mark of sin show up for someone who obviously has not sinned? In Hester’s case, after the incident with governor Winthrop, many of the puritan people began to see Hester’s â€Å"badge of shame† as more of â€Å"one of good deeds† (Hawthorne 147). This transformation in their way of thinking was done in a way so that Hester was not â€Å"unmarked† but at the same time, the deceased governor was not being looked at as a sinner. Toward the end of the novel,Show MoreRelatedThe Scarlet Letter By Nathaniel Hawthorne1397 Words   |  6 PagesJohn Graves Professor Connie Caskey English 251: American Literature I 8 February 2016 The Scarlet Letter was written by Nathaniel Hawthorne in 1850 which is based on the time frame of the Puritans, a religious group who arrived in Massachusetts in the 1630’s. The Puritans were in a religious period that was known for the strict social norms in which lead to the intolerance of different lifestyles. 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